Compelling Copywriting
The words you choose shape how people see your organisation. From websites to campaigns and social media, brochures to reports, clear, well-structured copy turns attention into action.
In a market saturated with filler and formulaic content, what stands out is writing that’s sharp, relevant and grounded in your expertise. Search engines reward it, customers trust it and your brand depends on it.
We help you cut through noise with copy that explains, persuades and connect for websites, social, campaigns, reports, brochures, presentations, proposals and more.
Why you need a ghostwriter (and what the heck is the EEAT framework?)
With ChatGPT and other AI tools flooding the internet with passable but surface-level copy, expert voices can easily get drowned out. In response, search engines are actively prioritising authoritative, human-driven content that demonstrates real knowledge and insight.
Why you need it
Quality, expert and original content is critical to:
Build credibility and trust
Accelerate the customer journey
Engage with your customers and sharing information on a one to many basis.
Position your business and its leaders as authorities in your industry.
Get noticed and cutting through the noise
Improve your rank on traditional search engines and (critically!) increase presence on AI search tools by aligning with Google’s EEAT framework, a system designed to prioritise content based on real-world insight.
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Practical, relevant content (ghost) written by your founders, leaders or technical experts doesn’t just mention your experience, it showcases it.
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Showcase expertise with content that is relevant to your audience, provides practical and actionable insights and shares your knowledge.
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Build your authoritythrough publishing regularly, with content that is original, consistent, relevant and deep.
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Earn trust through transparent, credible content, aligned with your brand values, reputation and goals.