Expert Ghostwriting Services
Search engines, AI search and your customers alike are increasingly demanding expert, content with depth, relevance and originality.
Are you showing up?
Your voice is central to your credibility. In an era where generic, AI-generated text is everywhere, real authority comes from content that reflects lived expertise, nuanced understanding and clear thinking.
We help you shape the conversation, position yourself as an authority and build real human connection in an AI-driven landscape.
Why you need a ghostwriter (and what the heck is the EEAT framework?)
With ChatGPT and other AI tools flooding the internet with passable but surface-level copy, expert voices can easily get drowned out. In response, search engines are actively prioritising authoritative, human-driven content that demonstrates real knowledge and insight.
Why you need it
Quality, expert and original content is critical to:
Build credibility and trust
Accelerate the customer journey
Engage with your customers and sharing information on a one to many basis.
Position your business and its leaders as authorities in your industry.
Get noticed and cutting through the noise
Improve your rank on traditional search engines and (critically!) increase presence on AI search tools by aligning with Google’s EEAT framework, a system designed to prioritise content based on real-world insight.
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Practical, relevant content (ghost) written by your founders, leaders or technical experts doesn’t just mention your experience, it showcases it.
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Showcase expertise with content that is relevant to your audience, provides practical and actionable insights and shares your knowledge.
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Build your authoritythrough publishing regularly, with content that is original, consistent, relevant and deep.
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Earn trust through transparent, credible content, aligned with your brand values, reputation and goals.